“Partnering with Baker Brand was the most strategic decision we made about our entry into Australia. Tracy and her team crafted a marketing and publicity plan that introduced our brands into the market whilst also localising our voice and our messaging. As a result, our launch in Sydney could not have been a bigger success and the impact on sales was evident. Tracy consistently provided us with her sage advice and world class service and we are better because of it. With many agencies you don’t get the engagement from the principal of the business but that was not the case with our relationship with Baker Brand. Tracy was with us on every call, every meeting, every step of the way, ensuring that we stayed on course and delivered against our plans. What a privilege and journey it has been”. - Leigh Oshirak - Senior Vice President Brand Marketing and Public Relations , Pottery Barn.
“Baker Brand have created, collaborated and delivered our best fashion and beauty programs consistently for more than 8 years. Their creative flair, fashion sensibility, attention to detail and ability to deliver exceptional events and experiences have set a benchmark for our business”. John Batistich – Director of Marketing, Scentre Group (owners of Westfield malls in Australia)
“The Isabella Blow Foundation and Daphne Guinness’s team could never have achieved what we did without Tracy Baker and Baker Brand. Taking a large part of the Isabella Blow Collection to Australia and staging an exhibition over there was logistically complicated, but the experience was eased by Tracy and her team’s guidance and oversight. Tracy’s extensive understanding of the fashion world, coupled with her unique business mind, was invaluable to the exhibition we staged at The Powerhouse Museum, named Isabella Blow : A Fashionable Life and much appreciated by our team. She was active and present from the conception of the exhibition, to its opening. Tracy conscientiously addressed any questions we had throughout, and worked to ensure we felt reassured and comfortable with every aspect of it: from the installation to the numerous press engagements involved. Both the collection, and we, were in safe and competent hands during our time in Sydney”. Isobel Gorst, Managing Director – The Isabella Blow Foundation
“One of the greatest pleasures of the 50th anniversary of Vogue Australia was working with Baker Brand on strategy. We were always on the same page, about every detail. The event was a career highlight and an industry benchmark.” Kirstie Clements, Former Editor-in-Chief - Vogue Australia
“Baker Brand were instrumental in launching and executing Vogue’s Fashion Night Out in the Australian market. This included: partnering with the Vogue team to develop a business case for the event, demonstrating vision, insight and passionate commitment to the business; facilitating a partnership with Westfield as the major sponsor, providing a win/win for two Baker Brand clients; executing the event at a world-class level which set a benchmark for shopping events in Australia and was the envy of other international Vogue businesses; delivered a positive financial ROI for NewsLifeMedia and more than $3M EAV. I would not hesitate to work with Baker Brand again. It was a thoroughly professional and delightful experience”. Mark Kelly – Lifestyle Group Editor, News Magazines.
“I get approached by brands every other day. I only work with people that want to give people something more than what people want. That’s why I wanted to work with Baker Brand. We gave it to them”. Anthony Lister – Artist.
“The brand advocacy with Scott Schuman was a unique way for us to tell the story of the SABA brand and to gain awareness amongst a younger digitally connected audience. We were very happy with all the creative elements as well as the amount and quality of publicity generated. Above all, the campaign combined both creative and commercial elements which is essential for our business”. Andrew Michael - CEO Apparel Group
‘You are quite unique. You combine the commercial with the creative to deliver outstanding results. Thank you for your talent and for the attention to detail, professionalism and passion you demonstrated to deliver an outstanding launch during Barbie’s 50th anniversary”. Amanda Allegos - Senior Brand Manager, Mattel
“Thanks for coming to us with this unique partnership idea. We would never have thought of doing this ourselves but we’re so pleased you convinced us to be involved. Our customers loved it and we were extremely impressed with how you approached every detail, even restyling Barbie’s hair and makeup to look like a Scanlan and Theodore girl. It was an extraordinary way for us to showcase our Winter 2009 collection. I hope the Barbie team were as happy as we were.” Sener Besim - General Manager Scanlan and Theodore
‘Congratulations on what was a brilliant campaign! Your efforts have restored my faith that there is good PR out there who can deliver outstanding results. I’m sure Bonds and Clemenger BBDO must be chuffed. Well done – you are unique and I’m sure worth every penny”. Claude Morello, Agent for Barry Humphries.
“We had the pleasure of working with Tracy Baker and Baker Brand on a partnership deal between Guiliana Rancic and Westfield. There were a number of complexities in the negotiation that Tracy managed with skill and diplomacy, delivering a win/win for both parties. The quality of the creative work and digital campaign produced by Baker Brand was world-class and planning and execution of Giuliana’s tour to Australia was faultless. Both Guiliana and myself built a great personal relationship with Tracy which resulted in a second deal moving ahead later in the year”. Pam Kohl - 3 Arts Entertainment. Agent for Giuliana Rancic
“To the classiest woman in Australia. Thank you for bringing me down under and for being so utterly fabulous!” Derek Blasberg
“Thank you for a seamless and perfectly executed campaign. Working with Baker Brand team was the highlight!” Rachel Zoe.
“…building on their existing relationship with Rachel Zoe, Baker Brand managed contract negotiations that delivered all Westfield’s commercial requirements in record time and negotiated an incredible rate…overall the campaign was a smashing success and Baker Brand quickly became our go-to partner. Their ability to think outside the square, their intimate relationships with key fashion influencers – both locally and abroad – as well as their uncanny knack to partner with talent at the right stage in their career has delivered enormous results every time for Westfield”. Shaunagh Eagan - Senior Marketing Manager, Westfield
“Baker Brand developed and managed the partnership between the Sportscraft and our brand ambassador Kristy Hinze over a three year period. What impressed us most was the way the Baker Brand team always created ways to evolve and leverage the talent partnership to tell our brand story in new ways that worked both at retail level as well as driving new angles for publicity”. Sonia Wong - Managing Director, Sportscraft
“Baker Brand thank you for developing such a great partnership that worked for me as well as it worked for R Corporation. You are brilliant and I’d work with you again in a heartbeat!” Jodhi Meares.
“I was very pleased to collaborate with Baker Brand to create a fashion/art video to launch Westfield Miranda. The association was relevant to me given that I grew up in the area and the mall was an important part of my youth. It was a fresh approach for Westfield and I think a lot of people were pleasantly surprised with this direction”. Corbin Harris, pro-skater