Westfield’s A/W 2015 campaign theme was ‘fashion obsessed’. We were challenged with a way to deliver that message, drive mass media and social sharing and draw consumers to westfield.com.au.
Derek Blasberg is famous due to his access and the digital content he creates about the world’s most fashion obsessed people. He is also relatively unknown across Australian mass media and therefore a fresh talent for media. This was an integrated campaign involving video content digital, publicity, consumer and VIP events, integration in VAMFF and tour to Australia.
DPS in GQ, Harper’s Bazaar, Sunday Style and the Weekly Review; 4 minute interview on Kyle and Jackie O; coverage in VOGUE Australia, 10 Magazine, Oyster, Pages digital, The Sunday Telegraph, the Sunday Age, Sunday Herald Sun, Adelaide Sunday Mail, news.com.au, 7 minute segment on Fashion Bloggers reality TV show. Total eyeballs 6,900,000.
“To the classiest woman in Australia. Thank you for bringing me down under and for being so utterly fabulous!” Derek Blasberg