To promote Australian fashion designers and high-street brands available in Westfield centres.
In-demand influencer and media talent, Giuliana promoted Australian fashion during her Sydney tour, with appearances on the red carpet and via her personal social media platforms. This was Giuliana’s first visit to Australia, which generated interest for Westfield shoppers and media alike. This was an integrated campaign including video, digital campaign, POS, publicity and tour of Westfield’s Australian centres.
- 27,019,221 impressions achieved during three-week campaign.
- A second campaign partnership with Westfield was secured which extended to Giuliana and Bill Rancic.
“We had the pleasure of working with Tracy Baker and Baker Brand on a partnership deal between Guiliana Rancic and Westfield. There were a number of complexities in the negotiation that Tracy managed with skill and diplomacy, delivering a win/win for both parties. The quality of the creative work and digital campaign produced by Baker Brand was world-class and planning and execution of Giuliana’s tour to Australia was faultless. Both Guiliana and myself built a great personal relationship with Tracy which resulted in a second deal moving ahead later in the year”. Pam Kohl - 3 Arts Entertainment. Agent for Giuliana Rancic