Westfield had a big reach objective but limited budget to launch the Spring/Summer 2013 fashion season.
Nicole Warne (www.GaryPepper.com) had 1,000,000 followers on Instagram but no mainstream media exposure. We negotiated a partnership that gave Westfield exposure to Nicole’s fan base and gave Nicole national media exposure to build her brand further. This was an integrated campaign including video, advertising, multiple public appearances, digital and social media.
18,830,322 impressions. Westfield gained access and credibility to Nicole’s audience. Nicole was part of a mainstream media campaign which substantially increased her reach and bankability.
“Baker Brand have created, collaborated and delivered our best fashion and beauty programs consistently for more than 8 years. Their creative flair, fashion sensibility, attention to detail and ability to deliver exceptional events and experiences have set a benchmark for our business”. John Batistich – Director of Marketing, Scentre Group (owners of Westfield malls in Australia)