Launch of

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Challenge: created digital technology that allowed on-line shoppers to style looks on site. Our job was to create awareness and usage for the technology.


A partnership with Rachel Zoe, one of the world’s most famous stylists, and an influencer who famously loves to shop. The campaign was authentic and an unexpected yet enormously successful partnership for Westfield. This was an integrated campaign including video, content creation for e-commerce site, publicity and live streamed press conference with Australian bloggers.


“…building on their existing relationship with Rachel Zoe, Baker Brand managed contract negotiations that delivered all Westfield’s commercial requirements in record time and negotiated an incredible rate…overall the campaign was a smashing success and Baker Brand quickly became our go-to partner. Their ability to think outside the square, their intimate relationships with key fashion influencers – both locally and abroad – as well as their uncanny knack to partner with talent at the right stage in their career has delivered enormous results every time for Westfield”. Shaunagh Eagan - Senior Marketing Manager, Westfield